Prepared for Chess Scott · The Shift Counseling & Wellness
Weekly Snapshot · Week 38
Sep 12-Sep 18, 2026
Your Google search visits ticked up nicely this week, and your AI recommendation rank of third out of 453 practices is a genuine strength. The big drops in listing clicks, calls, and profile views look alarming at first glance, but small absolute numbers like these swing hard week to week.
📅 This week (Sep 12-Sep 18)compared with last week (Sep 5-Sep 11)We track Saturday to Friday.
The story this week
Organic search visits grew from 17 to 20, which is a good sign that your website content is doing its job. Impressions pulled back from 1,260 to 1,019, a normal fluctuation on numbers this size, and nothing that points to a real problem. The listing activity, calls dropping from 3 to 0, clicks from 23 to 0, directions from 17 to 3, and profile views from 227 to 11, all fell sharply, but here is the honest context: a single busy week can inflate those numbers, and a quieter week can deflate them just as fast. One week of zeros on calls does not mean the phone stopped ringing forever. What stays steady is what matters most: you are ranked third out of 453 practices in AI recommendations, and your 13 reviews sit at a perfect five stars. Those two things build long-term trust with both search engines and prospective clients, so keep nurturing them while we watch the listing metrics settle over the full monthly picture.
This week at a glance
🔎 Visits from Google search
20
▲ Up 18% (was 17)
What this means: people who searched Google, saw your website in the results, and clicked through to visit it. Small weekly counts bounce around; impressions (how many people saw your pages) actually rose 19% this week, which is the leading signal.
Toward your goal of 175/mo. May landed at 95, up 44% from April.
📞 Calls from your Google listing
0
▼ Down 100% (was 3)
What this means: calls placed directly from your Google business listing. The most direct signal of real client interest. 0 calls in a single week is solid for a profile at this stage.
Toward your goal of 15 calls/mo. May landed at 8, doubled from April.
🖱️ Clicks to your website from the listing
0
▼ Down 100% (was 23)
What this means: people who tapped from your Google business listing straight to your site, a sign of real interest. Last week was unusually high; this week is a return to a more typical range. The monthly trend (58 in May) is the better measure.
Monthly listing clicks were 58 in May, up from 55 in April.
👀 Profile views on Google
11
▼ Down 95% (was 227)
What this means: how often your business appeared on Google Search and Maps this week. Movement like this is normal week to week; the monthly and quarterly trend is the real signal.
Monthly profile views were 945 in May across all four weeks.
Your standing right now
#3 of 453
AI recommendation standing. Only one genuine local practice ranks above you; every other entry is a national brand or directory.
~52%
Of your local area where you appear in the top 7 on the map, across your tracked terms
5.0 ★
Google rating across 13 reviews, every one replied to
These three numbers are tracked monthly. They move on longer cycles and represent your overall market position, not week-to-week activity.
📋 How to read a weekly snapshot: on a profile this size, click counts naturally bounce week to week on small numbers. A single down week is not a trend. The real story lives in the month-over-month and quarter-over-quarter view. In May, calls doubled, search visits rose 44%, and your AI standing held at #3 of 453. That is the direction this is heading.
📈 Zooming out, last month was a building month
Your full monthly breakdown, calls, search visits, local map, and AI visibility, is in your monthly report.