Prepared for Chess Scott · The Shift Counseling & Wellness
Weekly Snapshot · Week 30
Jul 18-Jul 24, 2026
Your Google search traffic jumped sharply this week, and direction requests more than tripled, both strong signs your visibility is building. A few listing engagement numbers dipped slightly, but that is normal week-to-week noise.
📅 This week (Jul 18-Jul 24)compared with last week (Jul 11-Jul 17)We track Saturday to Friday.
The story this week
The headline this week is your website visits from Google search, which climbed from 5 to 19. That is a big percentage jump, and on small numbers like these it is worth watching over the next few weeks to see if it holds, but the direction is exactly right. Impressions also ticked up from 913 to 1,015, meaning Google served your practice to more searchers. Direction requests went from 2 to 8, which tells you more people are actively looking to find your location. On the listing side, calls slipped from 2 to 1 and clicks from 6 to 4, and profile views dropped from 324 to 108. Those dips sound large as percentages, but single-digit call and click counts swing easily from one week to the next, so hold that against the broader monthly pattern before reading into it. Profile views can fluctuate based on how Google surfaces the listing on any given day. Your foundation stays solid: you are ranked 5th out of 921 practices in AI recommendations, and your 12 reviews sit at a perfect 5 stars, both of which support steady long-term growth.
This week at a glance
🔎 Visits from Google search
19
▲ Up 280% (was 5)
What this means: people who searched Google, saw your website in the results, and clicked through to visit it. Small weekly counts bounce around; impressions (how many people saw your pages) actually rose 11% this week, which is the leading signal.
Toward your goal of 175/mo. May landed at 95, up 44% from April.
📞 Calls from your Google listing
1
▼ Down 50% (was 2)
What this means: calls placed directly from your Google business listing. The most direct signal of real client interest. 1 calls in a single week is solid for a profile at this stage.
Toward your goal of 15 calls/mo. May landed at 8, doubled from April.
🖱️ Clicks to your website from the listing
4
▼ Down 33% (was 6)
What this means: people who tapped from your Google business listing straight to your site, a sign of real interest. Last week was unusually high; this week is a return to a more typical range. The monthly trend (58 in May) is the better measure.
Monthly listing clicks were 58 in May, up from 55 in April.
👀 Profile views on Google
108
▼ Down 67% (was 324)
What this means: how often your business appeared on Google Search and Maps this week. Movement like this is normal week to week; the monthly and quarterly trend is the real signal.
Monthly profile views were 945 in May across all four weeks.
Your standing right now
#5 of 921
AI recommendation standing. Only one genuine local practice ranks above you; every other entry is a national brand or directory.
~52%
Of your local area where you appear in the top 7 on the map, across your tracked terms
5.0 ★
Google rating across 12 reviews, every one replied to
These three numbers are tracked monthly. They move on longer cycles and represent your overall market position, not week-to-week activity.
📋 How to read a weekly snapshot: on a profile this size, click counts naturally bounce week to week on small numbers. A single down week is not a trend. The real story lives in the month-over-month and quarter-over-quarter view. In May, calls doubled, search visits rose 44%, and your AI standing held at #5 of 921. That is the direction this is heading.
📈 Zooming out, last month was a building month
Your full monthly breakdown, calls, search visits, local map, and AI visibility, is in your monthly report.