Prepared for Chess Scott · The Shift Counseling & Wellness
Weekly Snapshot
May 25 – 31, 2026
A quick read before your week. Overall activity declined modestly this week, and Google is still finalizing the last few days, so these figures may increase. Our current focus is your website rebuild, which is what will move these numbers. Your full picture is in the monthly report below.
📅 This week (May 25–31) compared with last week (May 18–24).
The story this week
Overall activity declined modestly this week, and the context matters more than the raw numbers. The people actively searching held steady: visits from Google and clicks to your website were both unchanged from the week before. Profile views declined; a week-to-week decline on a number like this is not unexpected, it naturally moves around over short windows, and the month-over-month and quarter-over-quarter view is what tells the real story (and there, your trend is up). The larger issue we're solving is the website itself: it doesn't yet convert or engage visitors as well as it should, which limits how much authority Google gives it, and the rebuild underway is built to fix that. Just as important is what didn't move, your hard-won strengths: you're still the third most-recommended practice of 781 when people ask AI for a therapist, you show up at the top of the local map across more than half of your area, and your reputation holds at a perfect 5.0 stars. A lower-volume week on the surface, with the real work, your new website, moving forward underneath it.
This week at a glance
🔎 Visits from Google search
23
▬ Same as last week (23)
What this means: people who searched Google, saw your website, and clicked to visit it. Holding steady means your search presence stayed solid week to week.
🖱️ Clicks to your website
12
▬ Same as last week (12)
What this means: people who tapped from your Google business listing straight to your site, a sign of real interest. Flat week-over-week means that interest held.
👀 Profile views on Google
161
▼ Down from 221
What this means: how often your business appeared on Google Search and Maps. A week-to-week decline here is normal, this figure moves around on short windows, so the month-over-month and quarter-over-quarter trends are the real signal.
Your standing right now
#3 of 781
Most-recommended by AI assistants in your area
56%
Of the local map where you appear in the top 7
5.0 ★
Google rating across 12 reviews, all replied to
📋 A note on this week's numbers: week to week, these figures naturally move on small counts, so a single down week is not a trend. Google also takes a few days to finalize recent data, so the last stretch of this week may increase. The real story is the month-over-month and quarter-over-quarter view in your monthly report.
📈 Zooming out, May was a building month
Last month your calls doubled, Google-search visits rose 36%, and your indexed pages more than doubled ahead of the new website launch. The full breakdown is in your monthly report.