Prepared for Chess Scott · The Shift Counseling & Wellness
Monthly Report
August 2026
Your Google Search visits jumped 52% in August, climbing from 61 to 93, and impressions grew from 4,601 to 7,634. You also hold a strong AI recommendation rank of #3 out of 761 competitors, backed by a perfect 5-star rating across all 13 reviews.
📅 This report covers August 1-31, 2026compared with July 2026
1
The 5 numbers that matter most
At a glance: where you stand today, and how far along you are toward your 90-day goals. Same 5 numbers appear in every report so you can track progress over time.
About the goals. These are 90-day stretch targets set from your May 2026 baseline. Two of the original goals had already been cleared by May (calls had hit 8, the target was 8), so we raised them. A goal you have already passed is not a real goal. Every target here is designed to be ambitious but achievable with the current plan in place.
2
Your Google listing (Google Business Profile)
What happened when people found you on Google Maps or in local search results. August 2026 compared with July 2026.
📞 Calls from your Google listing
7
▼ Down 12% (was 8)
The most direct signal of real client interest: calls placed straight from your Google listing.
🖱️ Clicks to your website from the listing
69
▲ Up 50% (was 46)
Taps from your Google listing directly to your website. Distinct from search visits (Section 4), which measure people who arrived via Google search results, not the listing button.
🧭 Direction requests
22
▼ Down 31% (was 32)
People who asked Google Maps for directions to your office. This metric fluctuates naturally. We explain the likely cause below.
👀 Profile views
1,014
▼ Down 12% (was 1,155)
Times your business listing appeared on Google Maps or in local results. Some decline in impressions is expected given the context below.
3
Your local map presence
When someone nearby searches for a therapist, where do you appear on Google Maps? Measured at 89 points across a 5-mile area around your office. Lower position number = better (position 1 = the top result).
~6%
▼ Down 3 pts vs July (was 9%)
of nearby searches, you appear in the top 3 results
Across all 10 tracked terms, 53 of 890 measurement points land in the top 3. Your strongest term here, "relationship counseling," reaches 19%.
~49%
▼ Down 4 pts vs July (was 53%)
of nearby searches, you appear in the top 7 results
Across all 10 tracked terms, 436 of 890 measurement points land in the top 7. That ranges from 73% on "relationship counseling" down to terms still building toward the top 7.
Where you rank on the map, search by search
For each term we track, the bar shows your average map position today (lower number is better), and under each term you will see how many people in the Houston area search it each month (local demand, not national), so rank and opportunity read together in one place. Right below it, the two maps are last month, July (left) and this month (right). Each point is your Google Maps rank at that spot: green means near the top, red means not. Watch the red give way to green.
Strong (avg position 1-7) Competitive (avg position 8-10) Building (position 10+ or not ranking)
Holding strong over time. Your strongest term, "relationship counseling," is holding an average map position of about 7, right where it has sat for several months. Consistency near the top of a competitive local market is the hard part, and it is holding.
What to expect next. Your average position across all 10 tracked terms is about 9 this month. The biggest opportunity is unchanged: adding Humble-area content pages for the terms where you are not yet ranking.
4
Visits from Google search
How your website performs in regular Google results, beyond the map. August 2026 compared with July 2026.
🔎 Visits from Google search
93
▲ Up 52% (was 61)
People who searched Google and clicked through to your site. This is distinct from listing clicks (Section 2), which come from your Google business card, not search results.
👁️ Times your pages were shown
7,634
▲ Up 66% (was 4,601)
How many times your pages appeared in Google search results this month, across all devices.
🎯 How often people clicked
1.2%
▼ Down 8% (was 1.3%)
The share of people who saw you in search results and clicked through to your site.
📍 Average search position
26.4
▼ Was 18.9
Your average ranking across every search where your site appeared. Lower is better: position 1 is the top of Google. New pages enter low and pull this average down before they climb. More context below.
📄 Pages listed by Google
68
▲ Growing
Google has indexed 68 of your pages with zero errors or warnings. As we add local content, this number grows, and so do your chances of ranking for more searches.
Keyword rankings: where you stand right now
Of 50 tracked keywords, 13 are on page 1 (top 10). Each term below shows your position and how many people search it each month.
Show all 36 tracked keywords not yet ranking
Anxiety therapist Kingwood TXAnxiety therapist near meBest couples therapistBest marriage counselorBest therapistChild therapyChildrens therapyCounseling KingwoodCounselor Huffman TXCounselor in HumbleCouples counselingCouples therapistCouples therapyCouples therapy near meCrosby counselingFamily counseling Kingwood TXFamily therapistFamily therapist near meFamily therapyHuffman therapistHumble therapyKingwood therapistKingwood therapyMarraige counselingMarraige counseling KingwoodMarraige counseling Kingwood TexasMarraige counseling near meMarriage counseling Kingwood TXMarriage counselorMarriage therapyPlay therapyTherapist in Kingwood TexasTherapist KingwoodTherapist Kingwood TXTherapist near meTherapy Kingwood
5
When people ask AI for a therapist
A fast-growing number of people now skip the search bar and ask an AI assistant directly for help. This section shows whether those assistants recommend you, and how often.
#3
of 761 practices tracked, you are among the most-recommended in your area
Only one genuine local practice outranks you. The other entries above you are national directories, not local competitors.
Who you are being compared against (and what they actually are)
The rank below separates national directories and brands from genuine local practices in your area. That distinction matters because competing with a national directory is a very different challenge than competing with a local clinic.
Rank
Name
Type
AI Visibility
1
Psychology Today
National directory
19.7
2
Atascocita Counseling
Local practice
12.7
3
The Shift (you)
You
10.3
4
phyllingstherapy.com
National brand
5.5
5
LifeStance
National brand
4.6
6
Thriveworks
National brand
4.5
7
BetterHelp
National brand
4.2
8
talkspace.com
National brand
3.1
Only one genuine local practice (Atascocita Counseling) outranks you. Every other entry above or near you is a national directory or brand. In terms of local counselors, you are effectively #2.
💬 How often AI mentions you
6.6%
▲ Up from 6.4%
Of all the relevant local therapy answers sampled across the AI platforms this period, you appeared in 6.6%. The number of questions sampled varies month to month, so this percentage, not a raw count, is the reliable measure.
😊 How positively AI describes you
74.6/100
▼ Down from 77.8
A score of how favorable the wording is when AI talks about you. Anything above 70 is solidly positive territory.
🤖 AI assistants tracked
5
Monitored
ChatGPT, Gemini, Google AI Mode, Copilot, and Perplexity
How you appear on each AI platform
Visibility by platform
How often you appear when that assistant gets a relevant local therapy question. Higher bar = more often recommended.
Real questions where AI recommends you
These are actual questions people ask AI assistants, where The Shift appears in the top results. Rank shows where you sit in the answer's recommendations.
SoV = share of voice When an AI assistant answers one of these questions, it usually recommends a few practices, not just one. Share of voice is how much of that answer belongs to you. A SoV of 50 means about half the recommendation is yours. One thing AI tools do not report is how many people ask each question, so there is no search-volume number for AI like there is for Google. Rank and share of voice here, plus the visibility percentage above, give the clearest picture of your AI presence.
🔗Where the AI gets its information
When an AI assistant decides who to recommend, it does not rely on your website alone. It pulls from across the web: other authoritative sites that mention you, online directories and citations, your reviews, press and articles, and your social and Google posts, all weighed against the much larger body of information these models are trained on.
Your own website is one piece of that, and on its own it is the weakest signal, because AI leans on outside, independent sources to confirm that what your site says is trustworthy. That is why the work off your website matters so much: citations, links and mentions from respected sites, press, guest articles, and steady social and Google activity. The more the wider web vouches for you, the more confidently AI recommends you, and that is a core part of what we are building.
6
Your reputation
What people say about you on Google.
5.0
★★★★★
A perfect rating across all 13 reviews.
Every review has been responded to. That responsiveness builds trust with potential clients and is a positive signal for local rankings. The best next step is a steady flow of new reviews from happy clients, even a few per month compounds quickly over time.